Methods needed to measure social impacts of sustainability, DSM director

Major food companies are paying more attention to the social impacts of their products, and that means developing new ways of meauring the impacts of sustainability programmes on people, says DSM’s director of sustainability.

Fokko Wientjes explains that DSM has shifted incrementally from philanthropy and corporate responsibility towards a model where sustainability is part of the value proposition at the product level.

The company will publish its new sustainability report at the end of February, but Wientjes gives a preview of some major achievements across its People Planet Profit model. For example, over 80 per cent of its innovations are Eco+, with better environmental performance than the products they replace.

DSM is also proud of its achievement in the People area, reaching some 10 million people with improved nutrition through its World Food Programme partnership.

Major food companies are paying more and more attention to societal impacts, Wientjes says, and that means DSM will develop a new way of measuring it, in partnership with its customers, suppliers and with governments.