DSM licenses the ingredient called Fruitflow from UK start-up Provexis and is capitalising on the fact Fruitflow is to date the only nutrient to win a positive, proprietary science, article 13.5 claim from the European Food Safety Authority (EFSA).
“Fruitflow fits well with our nutritional ingredients portfolio – it has strong science-backed evidence and targets one of the chief areas of concern for consumers – heart health,” said Will Black, vice president of new nutritional ingredients at DSM Nutritional Products.
The EU-approved claim for Fruitflow tomato extract states: “Helps maintain normal platelet aggregation, which contributes to healthy blood flow.”