The Danish food minister, Henrik Høegh, highlighted the fact many websites were written in Danish to appeal to Danish food supplement consumers, but were not Denmark-based and therefore outside of the country’s jurisdiction.
“Consumers should not meet dangerous or misleading marketing when buying dietary supplements on the Internet,” Høegh said.
“We want to make it easier to stop illegal marketing on the Internet and to warn and protect consumers against products that may endanger their health. This is a task for the EU, and I am convinced that consumers in all member states will benefit from initiatives in this field.”
After a spate of illegally marketed supplements were discovered, Denmark has of late been strengthening the control and inspection of dietary supplements.