Let's get this show on the road! Why Asia makes sense for Vitafoods

Vitafoods event director Chris Lee explains the massive opportunity that awaits Vitafoods Asia exhibitors in Hong Kong in 2011, and hints at further new locations in the future.

At the Vitafoods trade show in Geneva last week, the organisers unveiled plans to take the trade show outside Europe for the first time. Vitafoods Asia will premier in Hong Kong in September 2011 and is expected to attract visitors from all over Asia.

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