No culture shock in DSM 'behavioural change'

DSM Nutritional Products’ Quality for Life program turned one recently. Shane Starling joined the company at its headquarters near Basel in Switzerland and spoke with its director of quality management, Dr Stephan Heck, who held a candle to a business ideology that has been responsible for widespread “change in behaviour”.

Heck discusses how benchmarks taken from the likes of the aircraft industry and McDonald’s have helped the company reshape its vitamins and healthy nutrients quality programme.

No culture shock in DSM 'behavioural change'

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