An Indian manufacturing facility has been established by Yakult’s Indian subsidiary, a 50:50 joint venture with its major competitor in the probiotic digestive health area, French dairy giant, Danone.
"Though the market for probiotic foods in India is still at a nascent stage, as pioneers and global leaders in this category we will play a major role in developing the probiotics food market in India,” said Kiyoshi Oike, Yakult Danone India.
‘Yakult Ladies’ are being employed to deliver Yakult products door-to-door in Mumbai, New Delhi and other cities.
Yakult has about 80,000 Yakult Ladies in Japan.
Estimates put the global probiotic foods and drinks market at about €10bn.