Understanding ‘The Middle Years’

A seminar to be held in the UK in July will investigate those consumers in the 40 to 60-year-old age bracket who are starting “to think seriously about preserving or improving their health.”

The Food & Drink Innovation Network is the host of the event to be held on July 8 in Daventry, Northampton.

People in The Middle Years begin to, “experience a complex of symptoms such as weight-gain, insulin-resistance, diabetes, blood-pressure, cholesterol, painful-joints and slower thinking” and women face the menopause.

“This is a brand new look at a huge market where manufacturers are already active and plan to get even more involved,” the organisers said. “Soya, fish oils, oats, plant sterols, stanols, slimming and low GI products are already big sellers.”

For more information visit www.fdin.org.uk