The organisers of Natural Products Expo, the health and nutritional products tradeshow, are launching a two-day event, SupplyExpo Europe, to coincide with the original event in Amsterdam this June. The event will offer visitors access to the complete supply chain in the health and nutrition industry.
SupplyExpo will focus on product innovation for the European natural health and nutritional products market with suppliers of raw materials, nutritional ingredients and technologies invited to participate.
Organisers New Hope Natural Media, a division of Penton Media, said that with Europe's growing interest in health and nutritional products, producers increasingly need new ingredients and formulas to meet demand.
Show manager, Katharine Tooby, said: "Supply Expo provides finished goods manufacturers with the information and sourcing opportunities they need to create successful new product strategies. Placing it alongside Europe's leading finished products trade show will help drive product innovation from concept to reality."
She added that the show adds two new buying audiences to the Expo Europe attendees: mainstream brand marketers and direct brand marketers. "By bringing an ingredients show together with a finished products show, it provides a unique opportunity for product marketers from the manufacturing, distribution and retail channels to see what's coming through the labs and to guage the retail and distributor reaction to the latest finished products being sold at the show," added Tooby.
SupplyExpo expects to attract senior product formulators and R&D professionals, as well as mainstream nutrition and health product brand marketers and core natural product brand suppliers. There will also be an education programme run alongside SupplyExpo.