Indian company Plethico Pharmaceuticals has launched what it claims is India's first international level protein supplement for sports nutrition.
'Coach's Formula - Super Protein' is a whey protein supplement, developed with input from a team of international fitness instructors, nutritionists and fitness experts.
The technology for manufacturing the product in India comes from a technical tie-up with US-based company Dolster Pharmaceuticals.
The chocolate-flavoured supplement is vegetarian and enriched with 24 vitamins and minerals. It has 65 per cent protein and contains no saturated fat. The supplement has been recommended for sportspeople and bodybuilders as it helps increase endurance, stamina, power, and lean body mass.
Coach's Formula is the first product to be launched by Nutriscience Healthcare, a division of Plethico Pharmaceuticals. Plethico is a transnational healthcare company with a presence in more than 20 countries spread across the world.