Chaser is a new natural product from Living Essentials which is said to help fight the effects of social drinking such as headaches and nausea.
Commenting on the launch of the product in the Chicago market, president Tom Morse said that the product was designed to help combat the effects of drinking alcohol, either in relative moderation or in excess.
He cited a recent study which showed that hangover symptoms are caused after an average of only 3.2 drinks, with one in ten people older than 21 experiencing a hangover after only one or two drinks. He added that factors such as age, weight and body metabolism, as well as gender, could affect the way individuals react to alcohol consumption.
Chaser, he claimed, was designed to prevent hangovers before they happen. It is an all-natural, formula of activated calcium carbonate and vegetable carbon and is said to work in the stomach to attract and absorb hangover-causing toxins present in alcoholic beverages and prevent them from entering the bloodstream.
These toxins, known as congeners, are a natural by-product of the fermentation process that give drinks their colour, aroma and flavour, Morse said. When released into the bloodstream, the immune system eliminates congeners by releasing cytokines, small molecular weight proteins that cause inflammation leading to headaches, body aches and nausea. Chaser stops hangovers by absorbing congeners and passing them from the body before they can cause these symptoms, Morse claimed.
Chaser contains no artificial stimulants or chemical pain relievers, and Morse claimed that it had been proven to work in rigorous clinical trials. In independent double-blind placebo-controlled tests, Chaser outperformed placebos as much as ten to one on test subjects, he said.