New products showcased at European show

A raft of new nutraceutical and functional food products will be launched at the Natural Products Expo Europe show in Amsterdam on 12 -13 June.

Among the products already lined up for their European launch are natural foods from China, Russia and the US which are said to help combat diabetes, gastro intestinal disease and viruses and to increase metabolic rate and energy levels.

Also on the agenda are: functional foods and nutraceuticals from Korea, Switzerland and the US that promise to stimulate the immune system and cell regeneration; treat calcium deficiency and prevent hangovers; food supplements and herbal remedies from Canada, France, Germany, India and the US which include products that help reduce hypertension, cholesterol and fat; and body care and well being products from Greece, the UK and the US that range from pure and blended oils to deodorisers for the refrigerator.

In the natural foods sector, Abatra Natural Health Centre is launching Diabeticut, which is said to lower and control blood sugar levels, while Pure Planet Products will launch its Amla-C PLUS product made from the amla berry and contains high levels of vitamin C and naturally occurring bioflavonoids

Among the functional foods and nutraceutical launches is Chaser - Freedom from Hangovers from Chaser/Living Essentials, which is said to be the first clinically proven supplement to prevent headaches, nausea and other aches associated with hangovers. Also in this market is Coral Calcium from Seacare-Global, a supplement said to contain every mineral found in the human body and which is 100 per cent absorbable in 20 minutes.

In food supplements and herbal remedies, Arkopharma will be introducing phytotherapy food supplements for medical purposes including Mincifit fat burner, which activates the metabolism and aids weight loss, and Phyto Soya capsules, the first European isoflavone based product supported by a clinical study.

Natural Products Expo Europe​ brings together senior decision makers from the whole supply chain and from throughout the world - manufacturers, distributors and retailers, importers and exporters, raw material and ingredients suppliers and product developers.

This year, the show will feature a special education programme of free seminars which has been created to help retailers, distributors and manufacturers understand the market and its opportunities. The programme, which runs throughout the two-day show, examines product science, trends and developments, reviews the implications of the latest and proposed regulations and explores the most successful marketing approaches.

One complete morning (Nutracon Europe) is devoted to product trends and successful branding techniques in one of the fastest growing sectors - functional foods.

The seminars are presented by leading industry experts in association with a European trade association or institute - including the EHPM (European Federation of Associations of Health Product Manufacturers), the Soil Association and IFOAM (International Federation of Organic Agriculture Movements) and the Soya Association.