Archives for September 17, 2002

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Centrum vitamins get the Boy Genius treatment

Wyeth Consumer Healthcare has signed a new marketing agreement with TV channel Nickelodeon which will allow the pharmaceutical group to market its Centrum Kids multivitamin brand using the Jimmy Neutron, Boy Genius name.

Vitamin E efficacy under scrutiny

Despite its early promise, taking vitamin E does not appear to slow the progression of atherosclerosis in healthy people, according to researchers from the USC Atherosclerosis Research Unit in the US.

Quaker adds calcium to southern favourite

Grits, a breakfast favourite throughout much of the southeastern United States, are now a healthier way to start the day thanks to the addition of calcium, at least according to Quaker Oats.