Personalization
QR codes often brands a way to tailor a mass produced item with an individual flourish.
Diageo’s Message in a Bottle gifting experience gave people the chance to personalize a bottle of Single Malt Scotch whisky with a unique video message for Father’s Day in 2020. A gift label on the bottle contained a unique QR code, which the recipient could scan to receive their personalized message.
More recently, Bacardi’s Grey Goose vodka has launched ‘Tailored Toasts’, an AI-powered toast generator providing consumers with personalized added value to their drinking experiences.
Whether it’s a milestone birthday, a heartfelt celebration or a simple gathering of friends, users can harness the power of AI to create a toast for their occasion – choosing words that are witty or inspiring, lengthy or short and sweet.