The NAD+ supplement market is experiencing a dramatic transformation that reveals a fundamental shift in consumer behavior. While scientific curiosity about NAD+ has surged 133% since early 2024, actual purchase intent has collapsed by nearly half.
The mind health market is booming, with data from Euromonitor revealing that supplements specifically targeting cognitive function and mood accounted for €940 million in Western Europe in 2025, or 8.3% of the total supplement market.
With the ongoing destigmatization of mental health and following a pandemic-scale surge in global stress and anxiety, consumer demand for dietary supplements targeting cognitive function and mood continues to accelerate.
Among the smallest fruits consumed, berries pack a punch, offering some of the greatest and most diverse health benefits across the lifespan, including helping to prevent cognitive and cardiovascular decline.
The latest staff cuts at the Centers for Disease Control and Prevention jeopardize future cycles of NHANES, a long-running survey that links diet and health behaviors to major health outcomes affecting millions of Americans.
Dietary supplement trade associations have pushed back on new findings from Consumer Reports claiming that two-thirds of protein powders and shakes tested contained concerning levels of lead.
The European dietary supplement regulatory system can seem complex and difficult to navigate. Here, NutraIngredients+ breaks down the answers to some of the most commonly asked regulatory questions with insights from leading experts in the field.
More than three centuries of records report diverse benefits of a skeleton-like plant native to the semi-arid regions of the Cape provinces of South Africa.
NMN supplements are back on Amazon following the FDA’s recent conclusion that the vitamin B3 form is lawful for use in dietary supplements. While a victory for NMN, the agency’s response to the Citizen Petitions has led to more questions than answers...
Joe Wicks may have bitten off more than he can chew by targeting protein bars in his war on ultra-processed foods (UPFs). Experts weigh in after his new documentary broadcast.
The dietary supplement industry is going to have to keep up with standards, regulations and quality control if it wants to help make America healthy again.
As GLP-1 drugs continue to combat the global obesity epidemic on one front, research is also focused on finding fat-fighting solutions that align with consumer appetite for natural and sustainable approaches to inducing satiety and reducing body weight.
New Zealand’s BLIS technologies is globally recognized for its pioneering work with oral probiotics, having built its success on two ingredients. There is more to come, the company’s CTO tells NutraIngredients. “We have a large freezer full of oral...
As the conversation shifts from how long people live to how well people age, science and market continue to explore and position a range of nutritional supplements to support the quest for healthy aging.
Mark Blumenthal, the winner of the 2025 NutraIngredients NutraChampion Award, is an entrepreneur, editor, author, educator, humorist, pacifist, conservationist and long-time advocate for quality control, sound science and responsible regulatory reform in...
Two years ago, dietary supplement lawyers faced whiplash from a surge of unprecedented regulatory activity and open-ended questions. Last year brought existential threats. This year, the focus is on granular preparations for a shifting big picture.
As chronic stress, processed diets and environmental insults reshape our inner ecosystems, the business and science of the microbiome is turning to targeted microbial interventions that might help repair the biological wear-and-tear of modern living.
Sustainability is new to pharmacopeias, which have set the standards for strength, quality and purity of botanical drugs in the United States since the 1800s.
Dr. Jelena Vulevic, a gut microbiologist of 25 years, says it is time to move away from focusing on microbiome modulation and towards strengthening gut barrier integrity.
Targeted nutritional strategies may help improve sleep, with emerging science suggesting that supplements such as probiotics, creatine, botanical extracts and micronutrients can improve sleep quality, duration and efficiency.
After completing The Iditarod, Aker BioMarine’s CEO Matts Johansen shares his experiences and insights, covering lessons for leadership, the rise of krill for active nutrition and the gold opportunity in the pet supplements space.
While immortality remains the stuff of science fiction, our growing understanding of the aging process is unlocking a range of next-gen bioactives aimed at extending healthspan, not just lifespan.
The National Center for Natural Products Research (NCNPR) has been advancing the study of natural products at the University of Mississippi since the beginning of the regulation of the modern dietary supplement industry.
Natural Products Expo West is always a launch pad for brands, so we walked the supplement aisles with Scott Dicker from market research firm SPINS to pick out some key trends and newsworthy topics.
Cod liver oil and vitamins are in the spotlight as strategy to combat the measles outbreak in Texas, but trade associations representing the dietary supplement industry warn against extrapolating misinformation.
The growing body of science supporting the potential bone health benefits of creatine has not translated to products making bone health claims in the market… yet.
Understanding the microbiome and its relationship with the host as an integrated, interconnected system could open up opportunities for novel delivery of ingredients like vitamins, prebiotics and postbiotics to better support human health.
Robert F. Kennedy Jr. will lead the Department of Health and Human Services after the Senate approved his nomination on the heels of two weeks of divided debate.
Dick Morris made a surprise after-dinner appearance at the 10th annual Organic & Natural Health Association conference last week to speak about the role he played in orchestrating the ‘bromance’ between President Donald Trump and Robert F. Kennedy, Jr.
Cognitive health is top of mind in a hustle culture determined to find ways to augment its focus, memory and overall mental acuity despite the increasing encroachment of brain rot.
As concerns over heavy metals in our water, soil, air, food and household items continue to grow, so do the connections with chronic health conditions like diminished mental function, driving the demand for detox solutions.
The link between gut microbiota, metabolism and obesity continues to strengthen, and the market for probiotics and prebiotics to help manage weight is gaining momentum, with Akkermansia and GLP-1 claims leading the way.
While the SupplySide West natural ingredients trade show floor was abuzz with some 20,000 attendees and 1,500 exhibitors, conversations on the periphery considered some of the unpredictable and existential forces coming to bear on industry.
The dietary supplement industry continues to closely monitor the evolution of tariff policies between China and the United States, pending the outcome of the U.S. presidential election.
Female consumers continue to search out natural solutions to meet the requirements and challenges of their hormonal life stages—from menstruation to pregnancy and on through the menopause transition—while they carry on with their lives.
In 1992, Bill Clinton was elected president, Silence of the Lambs swept the Academy Awards, grunge broke into mainstream fashion, and the phrase “surfing the Internet” was coined.
The recent retraction of a controversial 2013 paper that used a DNA testing methodology to allege widespread adulteration in herbal products has been welcomed by the former CEO of GNC.
The Editor of BMC Medicine has announced the retraction of a controversial 2013 paper that used DNA testing to allege widespread failings in herbal products.
The ink on the U.S. Supreme Court’s decision to overturn the Chevron deference was barely dry when dietary supplements stakeholders were asking about potential implications for their industry.
In a constantly evolving marketplace, dietary supplement companies are exposed to a constantly evolving risk profile determined by off-script influencers, generative AI, elongated supply chains and the proliferation of new ingredients and manufacturing...
Personalized nutrition company Care/of cancelled all subscriptions June 17 after parent company Bayer said it will be closing the subsidiary’s operations. So what went wrong for the company that Bayer acquired for $225 million in 2020?
NutraIngredients-USA is republishing its hour-long 2019 interview with Scott Bass and Loren Israelsen, two of the key architects of the Dietary Supplement Health and Education Act (DSHEA).
Before the Dietary Supplement Health and Education Act (DSHEA) of 1994 and today’s burgeoning dietary supplement market, there were the Proxmire Amendments.
During a recent NutraIngredients-USA webinar on navigating the botanical supply chain, industry experts discussed sourcing challenges and risk mitigation measures in a market limited by resources and stressed by demand.
An institution since 2002, this year the Oxford International Conference on the Science of Botanicals (ICSB) gathered over 300 scientists, regulators and industry professionals from across the globe for an immersive program of expert educational sessions...
Natural Products Expo West is always a launch pad for brands, so we walked the supplement aisles with Scott Dicker from market research firm SPINS to pick out some key trends and newsworthy topics.
The weight loss market is evolving, spurred by consumer consumption of rapid slim down fads but also the growing understanding that supplementing active lifestyles may be a more sustainable approach to keeping off the pounds.
