Markets and Trends

Myota: Meeting the market gap for targeted prebiotics

Myota: Meeting the market gap for targeted prebiotics

By Olivia Brown

The health-tech startup Myota is meeting the prevalent gap for prebiotic powders within a probiotic-dominated microbiome health market, with its clinically backed blend of fibres accounting for the variability of individual microbiome compositions.

Menopause: An opportunity for businesses and societal change

World Menopause Day

Menopause: An opportunity for businesses and societal change

By Olivia Haslam

Menopausal women are an overlooked demographic in the health and wellness industry, but one that could offer untapped opportunity for businesses, says co-founder of the menopause brand partnership company, Gen M.

World Menopause Day: NPD Launchpad 2023

World Menopause Day: NPD Launchpad 2023

By Olivia Brown

On World Menopause Day, this NPD launchpad special provides an overview of the array of innovations that have entered the market this year to support the many symptoms that menopausal women struggle with.

Getty Images - Business opportunities / Klaus Vedfelt

Unlocking the potential of the active nutrition evolution

By Olivia Haslam

The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.

Getty

Supplements for menopause: what does the science say?

By Olivia Brown

As interest in women’s health grows, supplements containing ingredients ranging from black cohosh to red clover have gained consumer attention for their potential to reduce a range of menopause symptoms, but what is the scientific backing?

Getty

Biotic personalisation for the microbiome: is it worth it?

By Olivia Brown

Experts have highlighted the potential for the ‘hyper-personalisation’ of biotics to suit individual microbiome compositions for targeted health benefits, but expense, lack of scientific data, and regulatory restrictions represent significant barriers....

Next week! Get set for the Active Nutrition Summit

Next week! Get set for the Active Nutrition Summit

By Nikki Hancocks

Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...

Headline news roundup: September 2023

Headline news roundup: September 2023

By Olivia Haslam

From WHO fighting infant formula marketing to enhanced botanical bioavailability with fermentation, September’s news roundup covers the latest developments in health, nutrition, and regulatory changes.

September NPD Launchpad

September NPD Launchpad

By Olivia Brown

As we enter autumn, powdered drinks enabling for convenient holistic health dominate new product launches, whilst gummy innovation continues.

GettyImages | LordHenriVoton

Challenging the vilification of ultra-processed foods

By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

Two weeks to go! Get set for the Active Nutrition Summit

Two weeks to go! Get set for the Active Nutrition Summit

By Nikki Hancocks

Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...

Getty images / simonkr

Postmenopausal women work out too

By Danielle Masterson

Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.

The emergence of the creatine gummy

The emergence of the creatine gummy

By Asia Sherman

Gummies are making an inroad as delivery format for creatine, one of the biggest performing subcategories in a booming performance nutrition market.

Getty | Andrea Izzotti

Aker Biomarine talks sustainability and science

By Nikki Hancocks

Krill oil makes up approximately 15% of the omega-3 supplement market and is well posiutioned to weather storm around the Peruvian anchovy supply as "one of the most plentiful biomasses in the world" according to Norwegian fishing and biotech...

Getty | suwadee sangsriruang

Active Nutrition Summit: How to innovate in cognitive health

By Nikki Hancocks

The key drivers propelling interest in cognitive health supporting food and drink are plant-based nootropics, the gut-brain axis, and on-the-go delivery formats, according to expert insights set to be presented at the Active Nutrition Summit.

Headline news roundup: August 2023

Headline news roundup: August 2023

By Olivia Haslam

During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

getty | kirstypargeter

Muhdo levels up personalised nutrition through epigenetics

By Nikki Hancocks

Muhdo, the first company to provide nutrition and lifestyle advice based on epigenetic analysis, is set to relaunch with tests and guidance to reveal how individual micro and macro-nutrients impact gene expression and function.

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