Healthy aging

NAD+ market analysis: From hype to reality check

Guest column

NAD+ market analysis: From hype to reality check

By Afif Ghannoum, CEO, CPG Radar

The NAD+ supplement market is experiencing a dramatic transformation that reveals a fundamental shift in consumer behavior. While scientific curiosity about NAD+ has surged 133% since early 2024, actual purchase intent has collapsed by nearly half.

Resistant starch prebiotic may boost antioxidant and choline levels

Resistant starch prebiotic may boost antioxidant and choline levels

By Stephen Daniells

MSP Starch Products Inc., the company behind Solnul, continues to strengthen its science, with two new studies showing that the potato-derived resistant starch prebiotic may boost absorption of antioxidants like vitamins A and E, and levels of choline...

Joint health: No longer an ‘older adult’ issue

Joint health: No longer an ‘older adult’ issue

By Danielle Masterson

Lonza Capsules & Health Ingredients’ (CHI) recent report, ‘Empowering Motion, for Life’ highlighted the importance of mobility and why supporting that area of health is key for healthspan – even for younger generations.

‘A pivotal expansion’: European inulin producers join IPA

‘A pivotal expansion’: European inulin producers join IPA

By Stephen Daniells

The European Association of Chicory Inulin Producers (CEFI) has joined the International Probiotics Association, a move that IPA calls “a pivotal expansion in the representation of prebiotic science and industry worldwide”.

Last call for sports and active nutrition start-ups for SANS 2026

Last call for sports and active nutrition start-ups for SANS 2026

By Stephen Daniells

The deadline is fast approaching for entries to the Sports & Active Nutrition Summit’s Start-up Stars initiative, which will spotlight three pioneering entrepreneurs at the 2026 summit and provide a platform for industry engagement and visibility.

Bird&Be targets fertility ‘deserts’ with Ulta retail expansion

Bird&Be targets fertility ‘deserts’ with Ulta retail expansion

By Cassandra Stern

Direct-to-consumer fertility supplement brand Bird&Be is entering more than 300 Ulta Beauty locations across the United States, aiming to make clinically supported reproductive health products more accessible through mainstream retail channels.

FDA declares NMN lawful in dietary supplements

FDA declares NMN lawful in dietary supplements

By Stephen Daniells

The U.S. Food and Drug Administration (FDA) has responded to a Citizen Petition from the Natural Products Association (NPA) and the Alliance for Natural Health USA (ANH) on the status of NMN, declaring the vitamin B3 form to be lawful for use in dietary...